Modern Ruth opened uptown Mt. Carmel on September 23, 2016. This is a savvy, unique, atmosphere with an array of merchandise that reflects that image. The business is owned by Pam Woodcock, her daughters, and daughter-in-laws. The team of young women made up of Hannah Jent, Amy Woodcock, Mackenzie Price, and Jordan Woodcock brings a variety of ideas, and interests to this popular boutique.
The women were not newcomers to the fashion industry by any means, when opening the store on Market Street. Modern Ruth began several months before the Market Street location was launched, as a successful online business. When opening the online store they thought that maybe down the road they could open up a store in their hometown of Mount Carmel. With all of these ladies having other jobs and responsibilities opening a brick and mortar store wasn’t high on their priority list. However, a building opened up in August of 2016 and they saw it as a sign. “We felt it was God, we prayed from the beginning that if this is his path for us that he would make it for us and he did” commented Hannah Jent.
These ladies are hoping to bring new business to Mt. Carmel featuring items such as soft T-shirts with Christian words and phrases, flowing dresses, tunics, jewelry, and accessories. New items are coming in daily, and the ladies are constantly reassuring that their items are unique.
Pam and her co-owners look forward to getting to know people in the community, and note that the people of Mt. Carmel have been very supportive and good to their business. “This has always been her dream” Hannah said of Pam. The ladies at Modern Ruth hope to see you soon! They thank all of those who have patronized their business and look forward to meeting new customers.
We encourage you to keep them in mind when looking for a new outfit or when shopping for the perfect gift for someone special. Modern Ruth is a great addition to the Mt. Carmel business district and we are proud to have such a great boutique in our great community!