Modern Ruth opened in uptown Mt. Carmel on September 23, 2016. The atmosphere in their shop is trendy ad unique, with an array of merchandise that reflects that image. The business is owned by Pam Woodcock, her daughters, and daughters-in-law. The team of young women made up of Hannah Jent, Amy Woodcock, Mackenzie Price, and Jordan Woodcock brings a variety of ideas, and interests to this popular boutique.
The women were not newcomers to the fashion industry when opening the store on Market Street. Modern Ruth began several months before their store front opened, as a successful online business. When starting their online store, they thought that maybe down the road they could open a store in their hometown of Mount Carmel. With all the ladies having other jobs and responsibilities, opening a brick and mortar store was not high on their priority list. However, a building became available in August of 2016 and they saw it as a sign. “We felt it was God, we prayed from the beginning that if this is his path for us that he would make it for us and he did,” commented Hannah Jent.
Modern Ruth offers a variety of products, some of what you can be sure to find includes, soft T-shirts with Christian words and phrases, flowing dresses, tunics, jewelry, and accessories. New items are come in daily, and the ladies of Modern Ruth strive to choose and provide items that are unique.
Pam and her co-owners love being a part of the community and note that Mt. Carmel continues to be supportive of their business. “This has always been her dream” Hannah said of Pam. The ladies at Modern Ruth hope to see you soon! They thank all of those who shop their store, and always look forward to meeting new customers.